Salford, be a part of it
The Concept is essentially an informative tool aimed at changing and enhancing perceptions of Salford. By highlighting the 20 different wards (parts) and showing their extents we will communicate that the city is made up of many places and which all have individual value to be proud of.
The combined effect of the 20 ‘parts’ is what physically makes the city, and our informative resources will create a portal for this information to link and share everyone’s voices and expressions across the city in a united fashion creating cohesion and unity throughout. The portal’s content will be completely user generated, by asking the people of Salford to share their stories, images and interesting nuggets of knowledge we will create a montage of Salford info from the many ‘parts’. The purpose of this approach is to provide a voice and channel of dialogue for the people whilst breaking down social and economic boundaries. We will showcase our concept at MediaCity where we will encourage Salford people to come and share, add and interact with the many platforms available.
Working with the current branding of INSalford we will further reinforce the visual identity already developed by Salford City Council. We aim to attach a people focused relationship between them (Salford Council) and their city to the current branding that we have realised is missing. The INSalford brand will run throughout all platforms of the resource, creating a stronger power for the already prominent brand.
Salford ‘parts’ will be communicated through many platforms in many places. In order to capture the attention of our vast and diverse audiences and promote engagement with them we will employ:
· Publicly distributed PRINT material
· an ONLINE interactive video
· Physical interactive installations
· Large format BIG SCREEN videos
Our PRINT material will show the compartmentalized nature of the city and highlight its boundaries. This will be achieved through a pixilated abstract visual representation of the city and its ‘parts’ whilst maintaining and reinforcing the current INSalford brand. In parallel to this visual the CROP manifesto will be shown to the target audience. The purpose and message of this is to show that CROP has a strong viewpoint on the development of its home and the people in it. The manifesto’s purpose is to instill and promote personal investment in self, place and future. A positive reaction is the goal!
Our ONLINE video will allow for greater yield from the INSalford pixel map’s ability to inform and share information. The video will contain blocks communicating stories, objects, places and people that positively sell the many ‘parts’ of Salford and ultimately the city of Salford in a combined effect. The same visual style will be reinforced here but in a much more fluid manner.
INTERACTIVE INSTALLATION will allow our offline audience a chance to see, feel and hear about the many parts of Salford. With physical movement (human interface) being used to open, close and navigate the content, immersion in the idea of Salford as a place of many parts will become easier to comprehend and accept.
A BIG SCREEN will be used to capture the attention of people in Salford and Manchester in high profile locations. The same pixel block media content will be presented in a 3 minute short film again with a focus of showing the ‘parts’ and their combined effect as a whole. The video will aim to showcase the 20 ‘parts’ individual fantastic valuable assets (people, places, objects, stories).